UT Wild Boys Strike A Pose

Where to begin with this? Why exactly is the football team posing with its shirt off in front of a Lamborghini? I mean I realize its a photo shoot, but what magazine/calendar/etc are they shooting for? I can't imagine the everyday UT fan wants to see this? Why do some of the players have large chains on their neck and back? Why are they all flexing? What is the word I'm looking for to describe this scene? So many questions....just watch.