The league plans to capitalize on the upcoming Women's World Cup (America, fuck yeah) and next year's Beijing Olympics.
"We have seven cities but there is a real chance we will have additional cities in '09. This gives us an 18-month run-up before the league begins. In terms of marketing, branding, sponsorship, ticket sales - all the things that make a sport successful - this all takes lead time."Yeeeeah ... More power to them if they can get it off the ground. The odds aren't in their favor but if the league can stay afloat and push the WNBA to the side, I'm all in favor of it. I actually went to a WUSA game back in the day. The horde of screaming little girls and noisemakers was a nice touch. Who am I kidding? It's soccer. I'll watch.
Since you asked for it...
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