Every NBA season is a journey. The “Your NBA Destination” campaign captures the spirit of this yearly journey by squeezing the NBA’s best players and our own ESPN anchors together, inside one tiny RV, for basketball’s greatest road trip.
In this 2nd year of the campaign, 9 new TV spots will focus on weird, funny, memorable moments with our ESPN anchors and the NBA’s best together, on the road, in the RV.
In addition, over 30 unique web videos were created to actually give fans a seat in the RV. To make the videos, we mounted tiny “lipstick” cameras inside the RV, loaded it up with all-stars and anchors, and kept the cameras rolling for three days straight. From Shaq playing solo Twister, to D-Wade singing, the videos give fans access to a side of these players and anchors they’ve never seen, and act as a video journal of the best moments on the road.
New videos will be released as the season progresses and the RV travels to different ESPN telecasts. All the videos will eventually be hosted on espn.com/yourNBAdestination.
On espn.com/yourNBAdestination fans can follow along and interact with the RV road trip all season long – plus be reminded of games via an interactive map that plots the course of the RV in real time.
The videos on the site provide fans multiple camera angles to cut around the RV as they watch each clip. All the videos on the site are available for fans to download or post on their blogs and websites.
Tuesday, October 28, 2008
Shaq Talkin' 'Bout Love
ESPN was kind enough to forward us a video of Shaq talkin about love with Mike Breen. Well kinda talkin about love, its talkin about love and not lovin someone...or something. I dunno. Anyway, to repay them for thinking of us we're kind enough stick it up here for you all to watch. Its all part of some new ESPN Here's what ESPN/NBA deal where they put players in an RV with anchors and coaches and they talk about...um. stuff. I'm gonna post the video they sent along and what ESPN had to say about it after the video. Amazingly we got no money for this...although we shoulda:
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